ETS is  focused on integrated targeted solutions

The better you are able to serve media that matches your viewer, the higher the attention and retention of your customers will be. ETS maximizes the ROI of your digital signage network by targeting with best in class player management and identification technologies.  This may seem a complex task however ETS has already connect the parts in a seamless integration, to ensure minimal hassle and minimal cost of ownership.

Target Media to the location of the viewer

Ryarc campaign manager allows the network manager to create attributes such as:

• region
• city
• point of sale or
• brand

You can link those attributes in any combination to campaigns and players. This allows location, store or brand targeting. You can for instance easily create and distribute campaigns that only will be played in stores Amsterdam of brand X. This powerfull location based targeting capability is one of the reasons why Ryarc is sold to the largest digital signage networks on the planet.

Target media to demographics of the viewer

ETS has partnered with Quividi for gender recognition and attention detection. Any screen with a usb-camera can detect from the camerafeed if someone is paying attention and what the gender of the audience is. With this functionality added you can trigger campaigns depending on who's watching. ETS has bridged Quividi and Ryarc to ensure seamless integration. Currently the following groups can be used for gender based targeting:

• single female(Quividi recognizes up to 15 persons at a time)
• single male
• a couple
• a group of men
• a group of women or a
• group of men and women

Target media to individuals

ETS has partnered with RFID Software Development ltd. to add  identification of viewers and products to the digital signage landscape. Various identification technologies have been bridged with Ryarc Media players to launch individual and personalized content when a viewer identifies itself. Currently supported ways of identification are:

• RFID identification of viewers and/ or products
• NFC | Near Field communication between a mobile phone and a digital sign
• Barcode identification of viewers and/ or products

Furthermore ETS has added special integration tools that allows connections to legacy systems such as ERP, MRM or CRM platforms.

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