Target your media

ETS is focused on integrated targeted solutions
The better you are able to serve media that matches your viewer, the higher the attention and retention of your customers will be. ETS maximizes the ROI of your digital signage network by targeting with best in class player management and identification technologies. This may seem a complex task however ETS has already connect the parts in a seamless integration, to ensure minimal hassle and minimal cost of ownership.

Target Media to the location of the viewer!
A sound DS platform allows the network manager to create attributes such as:

-region
-city
-point of sale or
-brand

One should link those attributes in any combination to campaigns and players. This allows location, store or brand targeting. You can for instance easily create and distribute campaigns that only will be played in stores in Amsterdam of brand X.

A powerful location based targeting capability is essential to Target media to demographics of the viewer. ETS has superior knowledge in the area of gender recognition, automated audience measurement, attention and product version detection. Any screen with a usb-camera can detect from the camera feed if someone is paying attention and what the gender of the audience is. With this functionality added you can trigger campaigns depending on who’s watching. ETS has bridged the majority of Gender recognition and Digital Signage platforms to ensure seamless integration. Currently the following groups can be used for gender based targeting:

-single male
-single female
-a couple
-a group of men
-a group of women or a
-group of men and women

Target media to individuals
ETS has deep insights in adding identification of viewers and products to the digital signage landscape. Various identification technologies have been bridged with the majority of sound DS platforms to launch individual and personalized content when a viewer identifies itself. Currently supported ways of identification are:

-RFID identification of viewers and/ or products
-NFC | Near Field communication between a mobile phone and a digital sign
-Barcode identification of viewers and/ or products

Furthermore ETS has added special integration tools that allows connections to legacy systems such as ERP, MRM or CRM platforms.

See some examples of targeted media implementations by ETS