Measure results with ETS Retail Lab

Which media attracted what attention?
As a logical part of ETS’ holistic view on digital signage, combined audience metrics and playout statistics  closes the loop. When you know and learn what works and what doesn’t you will be able without any doubt, to maximize the ROI of your digital signage efforts.

Playout statistics by gender and age
Digital Signage  Players log their activity. You will know exactly what media played when, where and how long.

Audience metering
Gender recognition platforms reports combine and store the output of all connected camera’s and offers powerful analysis of the results in it’s online data warehouse.  It becomes even more powerful when combined with the playout statistics of the DS reporting server.

Now you can track:

• opportunities to see
• viewing time and
• dwell time
• but also conversion to sales.
• aggregated by gender
• media asset
• region, city, brand
• or any cross section of the above.

This quantitative shopper research and Automated audience measurement gives you deep shopper insights and enables you to improve your Return on Investment.

Find out more about our automated shopper research services