How does ETS Retail Lab© work in quantitative shopper research?

Several sensors that measure behavior:

1. Automated audience measurement (measure interest and attention with camera’s)
2. Shopper counting (camera on entrance ceiling or infrared)
3. Measures conversion (taking, putting back products from the shelve or POS display)
4. Interviews/ observations, results by ETS Retail Lab© can be combined with results from qualitative research.
5. Import of  external sources: Cash register data, weather conditions, traffic conditions, etc..

The behavioral data: Is processed, analyzed and enriched with meta-data in a central data warehouse  with customized dashboards.

Want to know more about ETS Retail Lab©? Find out how we execute Quantitative shopper research

Examples of such applications are highly-interactive kiosks, smart set-top boxes, reusing the knowledge and components acquired during our product developement of ETS Retail Lab.

Best in Class solutions are sought by ETS for various disciplines such as Offline Branding of displays, Digital Signage content management- and distribution software, software and hardware that is able to identify both groups and Individual characteristics and finally content, software and services that allows personalization of content for these groups and individuals. ETS adds value, not only by selecting proven, best in class technologies, but also by creating knowledge and tools that allow seamless, quick and logical integration of these tools for various markets.

The highly interactive kiosk of Intel/ Frog design with ETS Worx inside!

Although the benefits are potentially huge in terms of customer attention and retention, the digital signage, narrowcasting and Dooh industries are not that mature, when it comes to behavioral targeting. All the building blocks seem to be there but for one reason or another it appears to be hard to integrate them within a coherent and effective marketing ecosystem.
Euro Team Services (ETS) is focusing on providing insight in- and connecting the dots of behavioral targeting in the digital signage industry and sees itself as a practical enabler for integrating best in class marketing for DooH and digital signage technologies. We have learned from the e-business developments and focused on the question what makes digital signage unique, rather than rigorously applying what works in e-business.

• Manage your media ->
• Target your media ->
• Measure results,  shopper research ->