Behavioral R&D

Besides our core business of shopper research in retail, ETS Worx also executes tailor made projects in the field of behavioral targeting.

Examples of such applications are highly-interactive kiosks, smart set-top boxes, reusing the knowledge and components acquired during our product developement of ETS Retail Lab.

Best in Class solutions are sought by ETS for various disciplines such as Offline Branding of displays, Digital Signage content management- and distribution software, software and hardware that is able to identify both groups and Individual characteristics and finally content, software and services that allows personalization of content for these groups and individuals. ETS adds value, not only by selecting proven, best in class technologies, but also by creating knowledge and tools that allow seamless, quick and logical integration of these tools for various markets.

The highly interactive kiosk of Intel/ Frog design with ETS Worx inside!

Although the benefits are potentially huge in terms of customer attention and retention, the digital signage, narrowcasting and Dooh industries are not that mature, when it comes to behavioral targeting. All the building blocks seem to be there but for one reason or another it appears to be hard to integrate them within a coherent and effective marketing ecosystem.
Euro Team Services (ETS) is focusing on providing insight in- and connecting the dots of behavioral targeting in the digital signage industry and sees itself as a practical enabler for integrating best in class marketing for DooH and digital signage technologies. We have learned from the e-business developments and focused on the question what makes digital signage unique, rather than rigorously applying what works in e-business.

 

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