How does ETS Retail Lab© work in quantitative shopper research?
Several sensors that measure behavior:
Automated audience measurement (measure interest and attention with camera’s)
Shopper counting (camera on entrance ceiling or infrared)
Measures conversion (taking, putting back, working prototype)
Interviews/ observations, results by ETS Retail Lab can be combined with results from qualitative research.
Import of external sources: Cash register data, weather conditions, traffic conditions, etc..
The behavioral data: Is processed, analyzed and enriched with meta-data...